From Home Page through Local Experiences to Booking Engine Confirmation and everywhere in between, I have been responsible for establishing the UI/UX design for this leading, global hotel loyalty company. Live site can be seen at: https://www.discoveryloyalty.com/.
I storyboarded and co-directed this promotion piece for an industry-changing mobile hotel PMS. The goal was not to simply show off features and benefits, but to present the product in situ so that the vision of “a new way to hotel” could be fully shared.
The goal? Drive revenue by generating a visceral response to the property’s aspirational nightlife. Mission accomplished.
Omni Hotels & Resorts asked me to redesign key revenue-driving pages on their site, including Brand Home, Hotel Home, Meetings, Weddings, Hotel Search and the Booking Engine. A walk-through can be found here.
Joie de Vivre Hotels wanted to expand and highlight their loyalty program. While many guests were members, engagement levels were low. So the client task was to create an interactive product that put experience, awards and preferences in the forefront.
The client needed both an upgrade to their legacy booking engine while elevating their brand experience. The unique challenge was the array of different hotel types - and target guest audiences.
Identity design for a Food Hall in Denver, Colorado. Built in a town center located at the crossroads of a light rail lie, a highway and a major city boulevard.
StayNTouch is a SAAS and cloud-based mobile hotel property management system. They came to me as they founded the company. I developed the identity and several versions of the website. They were acquired by Shiji Group. Current site here.
Knowcross is a housekeeping and service application used by many luxury hotels worldwide. The client asked for a brand look and feel that reflected precision, cleanliness and professionalism - all the characteristics of an organization focussed on Service Quality.
Concilio is an innovative digital company that features a core product that super-enhances typical hotel CRM data. The site can be found live at http://www.conciliolabs.com/.
FoodTec is a restaurant point of sale company that came to me looking to enhance their digital presence in the marketplace. I redesigned their logo, established messaging and positioning and designed and wrote their website. In addition to marketing work, I actively design UI for products such as online ordering, delivery driver’s app, email marketing and the POS itself. Visit the site here.
HotelMe was a hotel review site with a difference: all reviewers were authenticated by matching reviews with actual hotel stays. Project include overall site product design as well as identity design and marketing collateral. HotelMe was acquired by Gannett.
The Avery is a small, boutique hotel in Washington DC. The client wanted an identity that reflected the traditional neighborhood but with a color palette that was contemporary and stood out from the brand name hotels in the compset. Included here were other logo options considered. Project included website design as well.
LodgeSafe was a start-up focused specifically on the unique cyber security and personal data safety concerns facing hotels. I developed the branding and the website.
ArtLab was a startup that focused on connecting professional creatives with meaningful client partners. The client wanted to stand out from the rest of the freelance/gig sites. Walk-through of project can be found here.